Accelerating Productivity in Tourism Marketing: Destination Canada's Copilot Adoption

Destination Canada, the national organization responsible for marketing Canada as a premier travel destination, recognized the need to modernize its technology infrastructure to support more efficient workflows. With an ambition to enhance operational efficiency and maximize team productivity, the organization sought to integrate Microsoft Copilot into their existing Microsoft 365 ecosystem.

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However, the adoption of AI tools presented several challenges:

• Assessing AI Opportunities: Identifying scenarios where AI could deliver the most value in automating repetitive tasks and optimizing collaboration.

• Ensuring Technical Readiness: Preparing IT systems to align with strict Canadian data residency and governance requirements.

• Building Stakeholder Buy-In: Demonstrating Copilot's potential to stakeholders and gaining alignment across departments.

Without a clear roadmap and technical preparation, Destination Canada faced potential inefficiencies and gaps in leveraging AI to its full potential, which could hinder their ability to achieve meaningful business improvements.

BITSUMMIT’s Professional Services team partnered with Destination Canada to deliver a Copilot Readiness Assessment. This engagement focused on evaluating current needs, ensuring system readiness, and crafting a tailored implementation strategy:

1. Assessment
   • Conducted a comprehensive review of Microsoft 365 usage patterns across teams.
   • Evaluated data governance, security policies, and compliance with Canadian regulations.
   • Identified high-impact use cases for Copilot, such as automating campaign management and improving cross-team collaboration.
2. Technical Preparation
   • Optimized data access controls to meet Canadian residency and security requirements.
   • Prepared IT infrastructure to securely integrate AI tools, ensuring seamless compatibility.
3. Stakeholder Engagement and Training
   • Delivered interactive workshops tailored to various teams, showcasing Copilot's abilities and real-world applications.
   • Built excitement and alignment by demonstrating Copilot's ability to simplify daily tasks and improve efficiency.
4. Implementation Planning
   • Designed a detailed roadmap prioritizing high-impact scenarios in marketing and campaign management.
   • Established clear milestones and timelines for organization-wide deployment of Copilot.

Destination Canada successfully laid the groundwork for integrating Microsoft Copilot, resulting in increased productivity for their entire workforce.

Key outcomes included:

• Improved Productivity: Teams reduced time spent on repetitive tasks by up to 30%, allowing for greater focus on strategic projects.

• Streamlined Collaboration: Enhanced communication between departments accelerated campaign execution timelines.

• Rapid Adoption: 85% of employees began actively utilizing Copilot within the first three months of deployment.

• Enhanced Strategic Impact: AI-powered insights improved decision-making, leading to more effective and impactful marketing campaigns.

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Partner with BITSUMMIT

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BITSUMMIT brings unmatched expertise in Copilot Readiness Assessments, helping organizations across industries seamlessly adopt AI solutions tailored to their specific needs.

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With experience spanning sectors such as tourism, healthcare, retail, and financial services, our team ensures readiness, compliance, and adoption success for tools like Microsoft Copilot.

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Contact us today to discover how BITSUMMIT can help your business do more with Microsoft Copilot.